Inbound Marketing Blog

Women shopping online as a new buyer persona

Evolving Your Buyer Persona: Why It Matters

Fact: You’re not the same person you were 12 months ago, let alone two or five years ago — and neither are your buyers. This…

Read More
Woman plans demand generation strategies

Five Demand Generation Strategies for 2021

A new year is here, and that means it’s time to nail down your demand generation strategy.  According to the Content Marketing Institute’s Benchmarks, Budgets…

Read More
Checklist icon

The Ultimate Lead Generation Checklist

Ensure that your lead generation strategy is on the right track.
Instant Access


Michelle L Evans headshot

About Michelle

With over 20 years of experience, Michelle Evans knows marketing. In 2012, after a successful 16-year career in global marketing strategy at Microsoft, she launched her consultancy, which eventually evolved into Accelaris.
Book a Consult