Inbound Marketing Blog
Evolving Your Buyer Persona: Why It Matters
Fact: You’re not the same person you were 12 months ago, let alone two or five years ago — and neither are your buyers. This…
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Re-evaluating Your Marketing Goals for 2021
If you’re running a company and executing marketing campaigns, having marketing goals is a necessity. However, it can be far too easy to hyper focus…
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Five Demand Generation Strategies for 2021
A new year is here, and that means it’s time to nail down your demand generation strategy. According to the Content Marketing Institute’s Benchmarks, Budgets…
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What are Marketing Audits and Why Do You Need One?
A new year is upon us and that means it’s time for a fresh marketing plan. The best place to start is with looking at…
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The Ultimate Lead Generation Checklist
Ensure that your lead generation strategy is on the right track.
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About Michelle
With over 20 years of experience, Michelle Evans knows marketing. In 2012, after a successful 16-year career in global marketing strategy at Microsoft, she launched her consultancy, which eventually evolved into Accelaris.
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