Inbound Marketing Blog

Women shopping online as a new buyer persona

Evolving Your Buyer Persona: Why It Matters

Fact: You’re not the same person you were 12 months ago, let alone two or five years ago — and neither are your buyers. This…

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Using SMART goals to re-evaluate marketing goals on a paper napkin

Re-evaluating Your Marketing Goals for 2021

If you’re running a company and executing marketing campaigns, having marketing goals is a necessity. However, it can be far too easy to hyper focus…

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Woman plans demand generation strategies

Five Demand Generation Strategies for 2021

A new year is here, and that means it’s time to nail down your demand generation strategy.  According to the Content Marketing Institute’s Benchmarks, Budgets…

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Marketers performing marketing audit

What are Marketing Audits and Why Do You Need One?

A new year is upon us and that means it’s time for a fresh marketing plan. The best place to start is with looking at…

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About Michelle

With over 20 years of experience, Michelle Evans knows marketing. In 2012, after a successful 16-year career in global marketing strategy at Microsoft, she launched her consultancy, which eventually evolved into Accelaris.
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